Introduction into Business text analysis
This course develops students' skills in analyzing and producing business texts in English. It covers the main genres of business communication, including reports, letters, emails, memos, proposals, and press releases, and examines their structure, style, and communicative purpose. Students study discourse analysis, cohesion, coherence, register, and tone, with special attention to cross-cultural differences in business writing. The course combines analysis of authentic business documents with practical writing tasks.
The goal of mastering the discipline
o develop students' skills in analyzing and producing business texts in English, focusing on structure, style, genre conventions, and communicative purpose.
The skills you get
- Know the main genres of business texts and their structural and linguistic features.
- Be able to identify the communicative purpose, audience, and register of a business text.
- Master techniques of discourse analysis, including cohesion, coherence, and lexical choice.
- Critically evaluate authentic business documents for clarity, tone, and persuasiveness.
Topics covered
- The course introduces students to the analysis of business texts in English. It covers the main genres of business communication, including reports, business letters, emails, memos, proposals, press releases, and executive summaries. Students study the structure, style, and communicative purpose of each genre. The course develops skills in discourse analysis, including cohesion, coherence, register, and tone. Special attention is paid to cross-cultural differences in business writing and the use of persuasive language. Students analyze authentic business documents and produce their own texts.
When instructed
- 1st year, 2nd semester
List of references and sourses
Bhatia V.K. "Analysing Genre: Language Use in Professional Settings"
Swales J.M. "Genre Analysis: English in Academic and Research Settings"
Dudley-Evans T., St John M.J. "Developments in English for Specific Purposes"
Authentic business texts (reports, memos, letters, proposals, press releases)
Academic articles on discourse analysis and business communication
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