Innovation Management and Digital Marketing
This course equips students with the tools and terminology to explore and understand different innovation management and digital marketing practices. Students learn the scope and challenge of innovations, the dynamic environment of innovative business, the global market opportunities and finally, the ways to develop and commercialize of products and services.
The goal of mastering the discipline
This course is designed to provide students with the latest understanding of global issues and the necessary skills in making strategic decisions based on the theory of innovations.
The skills you get
- Discuss the essence of innovations and innovation process.
- Understand how companies adjust their strategies based on the global innovation process.
- Identify and discuss the role of innovation for the company development.
- Know extant tools and practices of innovation management and digital marketing.
- Build communication and teamwork skills through the group project and case studies.
Topics covered
- Essence of Innovation Management
- Innovation Typology
- Process of Innovation
- Innovation Business Model
- Management of Research and Development
- Innovation company` Culture
- Classification of Innovation in Marketing
- Business Environment in High Technology Markets
- New Product Development
- Digital marketing and Market Research and Innovation
When instructed
- 4th year, 1st semester
List of references and sourses
Trott P. Innovation management and new product development. - Pearson, 2017.
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