Marketing
This course equips students with the tools and terminology to explore and understand different marketing practices. Students will learn the scope of basics of marketing, the ways to develop and implement marketing strategies. This course is designed to provide students with the latest understanding of marketing issues, competitions and the necessary skills in supporting managerial decisions.
The goal of mastering the discipline
The course is designed specifically to study the core concepts of marketing. One more aim is to develop knowledge and understanding of key issues associated with contemporary marketing, skills in researching and analyzing marketing opportunities.
The skills you get
- describe the nature of marketing and its value for modern business;
- explain the basic concepts, principles and practices associated with marketing;
- know extant tools and practices of marketing;
- analyze marketing situations and make appropriate decisions
Topics covered
- Introduction to Marketing
- The Marketing Environment
- Consumer Behavior: How People Make Buying Decisions
- Market Segmentation, Targeting and Positioning
- Product Concepts and Decisions
- Basic Pricing Concepts
- Channels of Distributions
- Promotion and Communication
- Marketing Strategy: Planning and Executing
- Basics of Market Research
When instructed
- 3rd year, 2nd semester
List of references and sourses
Journals of ELSEVIER Publishing House
J.-J. Lambin Market-Driven Management. Strategic and operational marketing. - PALGRAVE, 2008.
Phone
Mail