Assessment of the quality of transport services
Able to manage the quality of the production activities of the enterprise in the field of transport and logistics
The goal of mastering the discipline
Acquisition of quality management skills for the production activities of an enterprise in the field of transport and logistics
The skills you get
- offset
Topics covered
- 1. Essence, economic and social significance of service quality 2. Quality and competitiveness of organizations and services 3. Methods for determining the level of customer satisfaction with the quality of services and quality of service 4. Creation of a quality management system, ensuring its functioning and improvement
When instructed
- 2nd year, 1st semester
List of references and sourses
1. Guidelines for independent work in the discipline "Marketing research in advertising and PR" [Electronic resource]: direction of preparation 42.03.01 "Advertising and public relations": undergraduate program "Advertising and public relations in social and business communications" : qualification bachelor / Irkut. nat. research tech. un-t, Institute of Economics, Law and Upr., Dept. Management, 2018. - 9. http://elib.istu.edu/viewer/view.php?file=/files/er-15018.pdf
2. Lebedeva O. A. Marketing market research: a textbook for students of secondary specialized education / O. A. Lebedeva, N. I. Lygina, 2009. - 192.
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